30 Days of Self Care, Together.

Show yourself a little softness and prioritize your self care.

Join The Challenge
A woman with braided hair and tattoos is relaxing in a bubble bath in a white bathtub, with her eyes closed and wearing wireless earbuds.
A steam rises from a steaming cup sitting on an open notebook with a pink paper umbrella and a small heart-shaped note nearby, all on a soft, white, rumpled sheet.
A hammock hanging between two trees by the water during sunset.

What is the #30SoftChallenge?

Somewhere between work, responsibilities, relationships, goals and everything else life asks of us, caring for ourselves can easily become the thing we save for later. The #30SoftChallenge is our invitation to stop putting ourselves at the bottom of the list.

For 30 days, we're choosing one intentional act of self-care each day — creating space to listen to what we need and practice making self-care a part of our everyday lives. there's no perfect routine to follow. No 5 AM wake-ups. No rigid rules. Rest. Move your body. Call someone you love. Set a boundary. Journal. Go outside. Make something. Say no. Do absolutely nothing. You define what self-care looks like for you.

How It Works

01 — Define Your Self Care
Use our reflection worksheet to think about what self care and showing yourself softness looks like for you.

02 — Choose One Act a Day
Big or small. Planned or spontaneous. Choose what you need that day. Maybe it is a session with your therapist, going for a walk, or simply binging your fav comfort show - anything!

03 — Track Your Journey
Use our 30-day tracker and add an emoji, sticker or check each time you do your act of self care.

04 — Stay Connected
Join the SGSL community on Helylo Community Group App and Instagram for consistent encouragement, reflections and soft reminders throughout September.

05 — Share Online or Keep It Sacred
Your softness doesn't have to be performed. Keep it to yourself or invite others along on social media using #30SoftChallenge, #30Soft and #SoftGirlSoftLife.

A two-page printable self-care challenge worksheet with a green and white color scheme. The first page features the title '30 Soft Challenge' with a subtitle 'A gentle practice & embodiment of self care,' blank space for activities and habits, and example activities. The second page is a calendar grid for 30 days, with instructions to document the journey on social media using specific hashtags.
Your FREE 30 Soft Starter Kit

Bring #30SoftChallenge to Your Community

We're inviting creators, wellness professionals, community organizations, small businesses and other aligned partners to help us make September a month of softness.

Participate alongside us, share the challenge with your community, or bring 30 Soft to life through an event, class, resource, reflection or experience of your own.

BECOME A COMMUNITY PARTNER

You Don't Have to Do It Alone.

We’re keeping the softness flowing all September long in our SGSL group chat on the Heylo app. It’s our cozy digital home for daily check-ins, encouragement, updates, and soft reminders. Think of it as a safe space to stay motivated, share your wins (big or small), and connect with other soft girls around the Boston (and beyond)— judgment-free and full of love.

daily check-ins • encouragement • reflections • community conversations • soft reminders

Join the #30 Soft Challenge!

Frequently Asked Questions

  • 30 Soft is a month-long invitation to choose one intentional act of self-care each day for 30 days.

  • The 2026 30 Soft Challenge runs September 1–30. You can sign up before or during the challenge and join us whenever you're ready.

  • Everyone! While Soft Girl Soft Life centers women in our broader community and programming, 30 Soft is open to anyone who wants to practice slowing down, prioritizing their self care, and choosing themselves more intentionally.

  • No! 30 Soft is completely free to join. When you sign up, you'll receive access to our 30 Soft resources to help you throughout the month.

  • Whatever feels like care to you. Your soft act could be taking a nap, going for a walk, setting a boundary, calling someone you love, journaling, moving your body, making something, putting your phone away, saying no, or simply giving yourself permission to do nothing. Some days your act may feel big. Other days it may take five minutes. It all counts.

  • That's okay! There is no falling behind in the #30SoftChallenge. This isn't about maintaining a perfect streak or completing another thing on your to-do list. If you miss a day, simply check in with yourself and begin again when you're ready.

  • Not at all. Your softness doesn't have to be performed. You're welcome to keep your journey completely private.

    If you do want to share, we'd love for you to tag @softgirlsoftlife and use #30SoftChallenge so we can follow along and celebrate with you.

  • You'll receive our 30 Soft Starter Kit, including resources to help you define your softness, track your progress, and share your journey. You'll also receive gentle check-ins and encouragement from us throughout September.

  • Yes! You can join the Soft Girl Soft Life community on Heylo to connect with others doing the challenge, share your soft moments, participate in check-ins, and encourage one another throughout the month. Joining the community is completely optional.

  • Absolutely! We're inviting businesses, organizations, creators, wellness professionals, community leaders, and other aligned groups to become 30 Soft Community Partners.

    Partners help us bring the challenge to their communities through sharing, storytelling, events, resources, experiences, or their own creative interpretation of softness.

  • Our hope is that September is only the beginning. 30 Soft is designed to help you practice checking in with yourself and making intentional care part of your everyday life — in whatever way feels sustainable for you. The challenge may end, but your softness doesn't have to.