Welcome to the Soft Life

A wellness community curating experiences that empower women to prioritize self-care and thrive in their softness.

About

Soft Girl Soft Life (SGSL) was born from a longing — a deep desire to slow down, reclaim softness, and build spaces where women could simply exhale. What started as intimate wellness retreats has grown into a movement rooted in radical rest, intentional living, and sisterhood.

We are a wellness-centered community creating experiences that empower women to lead softer, more aligned lives. Through curated retreats, healing workshops, and affirming gatherings, we offer a counter-narrative to burnout culture — one that celebrates ease, joy, and connection.

Group of nine diverse women sitting on a gray couch in a cozy living room, smiling at the camera. The room features wooden accents, a dining table with chairs, and an open kitchen with various items on the counters. A colorful towel with the text 'Soft Girl, Soft Life' is draped over an ottoman in the foreground.

2026 Self Care Retreat

Registration for our upcoming 2026 retreat is now open! Ready to unplug and pour back into yourself? Join us for three intentional days of grounding activities, soulful connection, and nourishing rest. From sound baths and creative workshops to sunset dinners and quiet reflection time, this is your invitation to slow down and soften.

Subscribe and join the softer side.

Community Love

Tap or hover over an image card below!

Logo with the text '30 Soft Challenge' in black on a light background.

A Community Challenge and Commitment to Self Care

A month-long journey of intentional self-care, rest, and reflection. Join women around the world in choosing one gentle act a day to reconnect with softness—no pressure, just presence.

Recent Event

Her Soft Side is a self-care experience curated by Glossier Boston and Soft Girl, Soft Life, designed to help women reconnect with their inner beauty, learn intentional skincare and makeup techniques, and honor their authentic selves — inside and out.

Sponsors & Partners

We’re proud to collaborate with aligned brands and creatives who support wellness and want to invest in a movement that champions self-care, empowerment, and sustainable success for women. Interested in sponsoring an event or becoming a gifting partner?

A stack of blue and white journals with floral designs on the covers, a yellow flower resting on top, and a note on a green tablecloth that says, 'Hey Bestie! We're Ashley + Michaella, two best friends who are on a mission to help you cultivate a life that is thoughtful and purposeful. We are so grateful you've purchased our planner and can't wait for you to start being.'

Featured Products

30 Soft Challenge Worksheet
$0.00

How It Works

  1. Download Our Worksheet — Print and use the worksheet we provide to and identify what “self care” looks like to you and track your progress.

  2. Choose a Soft Act Each Day — Choose from our examples and/or from your own list (listen to what your heart needs, big or small).

  3. Do It Any Time — early morning, after work, before bed—fit it into your day when it makes the most sense!

  4. Check It Off — mark your own progress using a calendar!

  5. Share or Hold Sacred — This commitment to yourself is real, online or offline. Share online using #30Soft , #30SoftChallenge , and #SoftGirlSoftLife.

"thriving in my softness" Tee — Soft Girl Soft Life
$40.00
A soft, structured tee that speaks with quiet confidence. This classic crew neck sits comfortably on the shoulders and drapes in a relaxed, familiar way—made to be lived in, not just worn. The subtle chest print reads like a private note, small and intentionally understated, so the shirt works as a gentle statement for everyday life. Lightweight but durable cotton keeps it breathable in summer and perfect for layering through cooler months. Thoughtful details—like a ribbed collar that holds its shape, shoulder tape to prevent stretching, and a tear-away label—make it easy to wear all day without fuss. Ethically sourced cotton and Oeko-Tex certification add a calm reassurance that the shirt is responsibly made.

This tee settles into routines: morning coffee on the porch, long walks through town, pairing with a worn-in denim jacket or soft cardigan. It’s for people who prefer subtlety over shout—who show up steady, steady and honest. The understated design fits small gatherings, casual outings, and slow afternoons at home with equal ease.

Product features
- 100% cotton solid colors; medium-weight 180 g/m² fabric for breathability and durability
- Tubular knit construction with no side seams for a cleaner look and reduced fabric waste
- Ribbed knit collar and shoulder tape to retain shape and prevent stretching
- Dual printing methods: DTF for sleeves/inner neck and DTG for main print for crisp, detailed imagery
- Tear-away label, Oeko-Tex certified, ethically sourced US cotton, EU 2-year warranty

Care instructions
- Non-chlorine: bleach as needed
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Tumble dry: low heat
Engraved Soy Candle 14oz — 'Soft Girl Soft Life' Scented Candle
$34.95
Warm light, quiet evenings, and a gentle, lingering scent — this 14oz soy candle transforms ordinary rooms into calm corners. Poured in the USA from 100% natural soy wax and a cotton wick, it burns clean for 70–90 hours while releasing a long-lasting, toxin-free fragrance. The candle arrives in a reusable glass vessel with an engraved bamboo lid that adds an earthy, crafted touch to your shelf or nightstand. Thoughtful safety features and ASTM compliance mean you can relax responsibly; when the wax is gone, the jar wipes clean and becomes a little accent planter, pencil cup, or makeup organizer.

Product features
- 100% natural soy wax with cotton wick — eco-friendly and non-toxic
- Long burn time: 70–90 hours for extended fragrance
- Reusable glass vessel; jar repurposes after burning
- Engraved bamboo lid adds a sustainable, handcrafted detail
- Made in the USA with globally sourced components; ASTM safety compliant

Care instructions
- Burn within sight. Keep away from flammables. Keep away from children and pets.

Follow & Connect