Welcome to the Soft Life

A wellness community curating experiences that empower women to prioritize self-care and thrive in their softness.

About

Soft Girl, Soft Life (SGSL) was born from a longing — a deep desire to slow down, reclaim softness, and build spaces where women could simply exhale. What started as intimate wellness retreats has grown into a movement rooted in radical rest, intentional living, and sisterhood.

We are a wellness-centered community creating experiences that empower women to lead softer, more aligned lives. Through curated retreats, healing workshops, and affirming gatherings, we offer a counter-narrative to burnout culture — one that celebrates ease, joy, and connection.

Group of nine diverse women sitting on a gray couch in a cozy living room, smiling at the camera. The room features wooden accents, a dining table with chairs, and an open kitchen with various items on the counters. A colorful towel with the text 'Soft Girl, Soft Life' is draped over an ottoman in the foreground.

Soft Girl, Soft Life: Self Care Retreat

Ready to unplug and pour back into yourself? Join us for three intentional days of grounding activities, soulful connection, and nourishing rest. From sound baths and creative workshops to sunset dinners and quiet reflection time, this is your invitation to slow down and soften.

Subscribe and join the softer side.

Community Love

Logo with the text '30 Soft Challenge' in black on a light background.

A Community Challenge and Commitment to Self Care

A month-long journey of intentional self-care, rest, and reflection. Join women around the world in choosing one gentle act a day to reconnect with softness—no pressure, just presence.

Recent Event

Her Soft Side is a self-care experience curated by Glossier Boston and Soft Girl, Soft Life, designed to help women reconnect with their inner beauty, learn intentional skincare and makeup techniques, and honor their authentic selves — inside and out.

Sponsors & Partners

We’re proud to collaborate with aligned brands and creatives who support wellness and want to invest in a movement that champions self-care, empowerment, and sustainable success for women. Interested in sponsoring the retreat or becoming a gifting partner?

A stack of blue and white journals with floral designs on the covers, a yellow flower resting on top, and a note on a green tablecloth that says, 'Hey Bestie! We're Ashley + Michaella, two best friends who are on a mission to help you cultivate a life that is thoughtful and purposeful. We are so grateful you've purchased our planner and can't wait for you to start being.'

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